Shawn Phillips | Start Strong Monday

“What’s the difference between a man and a boy?”

This question almost knocked me out of my chair one day recently when I was in a meeting with a top-shelf marketing agency explaining why Full Strength is the perfect nutrition solution for the High-Performing man. “I’d been very deliberate about creating this performance-food for men,” I shared. “I don’t think this could be more wrong. Sure, age is part of the equation but let’s be clear, not every boy becomes a man. There’s no assurance there,” I said.

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Why Whole Foods Are Not So “Whole” Anymore

According to recent studies our fruits and vegetables are losing nutrient value at an alarming rate. One study (of many) from the University of Texas showed noticeable declines in 13 essential nutrients including protein, calcium, phosphorus, iron, riboflavin and vitamin C over the last 50 years. The declines ranged from 6% to 38%. And this drop goes for both the conventionally and organically grown. What's a person to do? And when your body is deprived of essential nutrients you will be compelled to eat more. For most that eating more arises as craving for things that are less than healthy as I explained in Chapter 11 of Strength for Life, in “Cravings to Consumption to Freedom.”

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Fitness Knowledge is Junk Food For Your Mind

Did you know what you feed your mind, the information diet your are on, may be even more important to your strength and well being than what you eat? Most people don’t and thus wind up filling their heads with loads of information that is nothing more than junk food for the mind. It’s knowledge you seek but Wisdom you desire. In an info-society, knowledge abounds but Wisdom is more rare than ever.

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