Shawn Phillips | Start Strong Monday

Burn Twice the Calories in Half the Time!

It’s Effortless! Every year around this time I catch a commercial for a new piece of gym equipment–you’ve seen ‘em–the latest stair-climber or “ergo”-stationary bike. I frequently tune these things out as all too often the voice-over promises ridiculous claims for health and fitness results, you know, like the always popular: “Lose all the weight [...]

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When Getting Better Isn’t: The Endless Improvement Trap

Never-ending, perpetual, ceaseless improvement. To reach your peak and then get better… and better, and better. We expect nothing less from ourselves, our children and even our favorite teams and athletes. Do you feel this pull? Where each new peak in fitness instantly becomes your new baseline? It seems like a good idea, like a [...]

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Marketing, Media, Money & the Battle for Your “Little Brain”

Staying Awake in a Sleep Walking World As I was driving in to the office this morning, resisting the itch to scratch my iPhone, I heard an excited commercial for some brand of spicy chicken nuggets. The image that briefly entered my mind made me mildly ill but what followed opened a fascinating dialogue. The [...]

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