“Image is everything,” Andre Agassi told you on the Canon commercial. And “Duh!” most of us would grumble. Of course it is. We’re so fascinated, drawn, impressed and consumed by how we and others look. We all want to be lean, fit, young stunning and impressive. Yes, image is everything and image is a shallow, [...]
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As the SuperBowl entered the fourth quarter, having been revived from a near fatal disaster to an exciting game, a commercial gave reason for pause. For the most part, I don’t pay much attention to the Superbowl commercials—it’s the game I like. Most of these commercials are overhyped. But I found myself tuned in and [...]
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What will you make of your 2013? How will this year be different, better, more transformative than those past? There are a lot of ways to set goals and you’re about to hear them all, no doubt. But there are none more simple and effective than this future framing technique I am about to share [...]
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18. February 2013
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