Every generation has a few great men, a few rock-solid men of principle that simply inspire us all through actions. I would guess that JFK was that sort of fella, for many. President Reagen certainly had a way of inspiring. There’s icons of business like Steve Jobs, who simply would not sacrifice for “good enough” and (with recent ramblings excluded) Eastwood has been a rock.
These days, certainly in the world of strength & fitness it often feels like values, ethics and just simply good intentions are difficult to come by. And then there’s Zach Even-Esh, the rock behind the Underground Strength Gym—and the Underground Strength movement—what I believe is the movement in strength-fitness with the most momentum.
Zach is nothing if not original and himself. He’s never wanted or even tried to be anyone else. And I love that about him. When we talk, I take note. When he speaks, I listen.
If you don’t know Zach, you should. While he’ll sure as hell make your body and mind stronger, he will also renew your faith in the human spirit—and that is the greatest Strength of all.
Here’s the email I received from Zach today. (Love it! #TRUTH)
Here comes the hype.
In 8 weeks you will gain 20 lbs
of rock solid muscle, with NOT
one ounce of fat and your workouts
will last no more than 45 minutes
and only 3 times a week.
You can train in your living room, all you need is a pair of dumbbells.
I’m back. It’s me again.
Listen, I don’t want you reading these e mails waiting for some fairy tale telling you that results will come without hard work.
This isn’t the place, I won’t do it.
Where’s the honesty and integrity in that?
Unsubscribe now and save yourself while you can.
If you’re here and plan to stick with me, I’ll be a straight shooter, I’ll tell you how to get after it, get stronger than ever before as well as going beyond the gym walls.
I don’t want any hype behind what I do anymore.
I will openly admit, years ago when I
was getting started, I was learning from marketing wizards that every product should have the word “secrets” in the title and so on and so on.
I’m going back and fixing EVERYTHING.
I look back at all the hype and it’s embarrassing.
Unfortunately, I still see it happening today to the extremes, and, people are falling for it, looking for short cuts and miracles.
I promise you that if you work hard,
attack the basics, commit to healthy
eating, regular exercise and read
books that inspire and empower your mind you WILL experience results on the physical, mental and spiritual levels.
I STILL purchase training books and workouts from others. It keeps the mind fresh and stops me from getting too wrapped up in my own world and allows me to see things from a different perspective.
I learn from the old and the new. Often times, the old stuff is infinitely better than the new stuff.
Less hype, less bull shyt, basics, focus on hard work and all that “good stuff”.
The real stuff.
Wanna know what else is refreshing?
I forgot to tell you.
When I finished training The Blair Wrestlers for almost
2 hours on Wednesday, a few wrestlers stayed in the room and did extra work on their OWN.
They did Kettlebell farmer walks.
I walked into the weight room and found
a few more wrestlers doing extra work.
What were they doing?
Deadlifts, Benching and heavy curls.
The good ol’ basics don’t escape anyone, unless you let them escape, the choice is yours.
It’s time for me to have a strong breakfast and make breakfast for the fam before I hit the road early for my 1 day intense Underground Strength Coach Cert.
I am beyond psyched for this crew as my training and business has evolved more this year than ever before so there is MUCH to share with these new Coaches.
I’ll be attacking a lunch time workout to make sure I earn the right to eat lunch.
I’d say so
Step UP, train hard and LIVE hard!!
Live The Code
PS: For the members of The Underground Inner Circle, make sure you log in and watch the video of my lessons learned from The SEALFit Challenge and how you can apply these lessons to your own life.
In addition, make sure you download the latest Training Courses I’ve added to your membership.
BRUTE Force & Mental Toughness Workouts should be getting some serious use and abuse from you.
And, last but not least, if you’re a wrestler or coach, use the search function on the site and type in “wrestling workouts” so you can download the pre season training manual along with the many videos of our wrestlers in action.
Non Members can sign up here:
>> NEW MEMBER SIGN UP HERE <<
At less than 10 bucks a month I can’t make this any more affordable with content dating back to 2005, it’s a NO-Brainer:
Amen to that! Like a breath of FRESH STRENGTH!
As you were… only Stronger!