If you watched the Superbowl, like most of the US did, you witnessed a vintage, timeless classic; one of the all time greats giving an emotional, inspiring performance.
No, I’m not talking about Tom Brady or even Eli, (son of) Manning, but Clint Eastwood.
Damn straight! That was one hell of a great, hard fought, nail biter of a Superbowl. It’s just what the game should be—exceeding all the hype.
Just the same, from a sea of sophomoric mediocrity rose an epic commercial—one that stood so far above and beyond the typical chip, soda and beer shillin’ pooches, polar bears and sexy, angry women that it defies the label of Superbowl ad.
Entirely different than but equally as powerful as Apple’s iconic 1984 Macintosh commercial, this commercial for Chrysler Jeep will create a ripple in our consciousness—if only for a moment—awakening our collective spirit, our pride, reminding that the U.S. is about “us” not “us and them.”
Why? What makes it moves us?
The simple, easy answer is, “it’s different.” Where most Superbowl Ads aimed for our funny bone—playing it safe by helping us avoid thinking about how tough we’ve had it in the last few years—Chrysler didn’t step around the elephant in the room. Instead they went straight at it. Rather than fear awakening fear in people, they pointed straight at the fear and said, “F-You Fear! We got your ass!”
As anyone who knows a thing or two about success, or getting unstuck, ignoring a problem is the biggest problem of all. That fear is what we feel when we’re avoiding confrontation. When you want to cut through the fear and limits, you stop trying end-arounds and go straight up the middle.
Then, of course, it’s Clint. What you gonna say about Clint? He’s a living, breathing ever-day super-hero himself who has lived the whole of his life Full Strength. His voice resonates with a strength and confidence in our souls. And you know, if Clint says it, he means it. No amount of money could be paid to have Clint say something that didn’t align with his soul.
But what really makes this Superbowl commercial from Chrysler and its agency, Wieden+Kennedy, is the very same thing that moves us all: Emotion. The voice, the visuals, the story of resurrection, of people coming together, of fighting, of winning.
It’s real, it’s life and it’s a story of hope.
And they had the courage—and know it took courage—to create an inspiring message that ignites hope for people, from a city, for a country, so that we might glimpse a more brilliant future through the fog.
And as you watch it again (and if you’re like me, again) note that Clint never mentions Chrysler. They do not place the product or brand in front of the message, the emotion. Instead, they give you a gift, they lift you up, remind you you’re not alone and that you’re gonna be okay. And then as you’re feeling the hope, pride and possibility, only then do the logos of the Chrysler family quietly and slowly come into view.
Yeah, I know, it’s just a damned commercial. Right? Or is it just the wake up we we craving? Who’s to say just what the spark is that inspires a Transformation. Sometimes we just need to be reminded of the truth, to see through the fear and take one small step in the right direction.
For as the millions of success stories of Transformation prove, “It can be done. And what’s true about them, is true about all of us.”
And you know what Clint says at the close of this spot is true…
“This country can’t be knocked down with one punch. We get right back up again and when we do the world’s gonna hear the roar of our engines.”
“Yeah, it’s half time America. And our second half is about to begin.”
Is it Your Halftime Too?
For those of us 35 plus, this message carries added weight—because fact is, it’s halftime. Yep, we’re the lucky ones to have arrived in the second half still able and willing to play.
Now it’s time to start considering how you’re gonna make a comeback, how you’re gonna win in the second half. And as you may know, this is what I’m all about—it’s what I love and live to do, help people just like you win in the second half.
I’m talking about not just getting by but awakening your life at Full Strength with the principles, the practices and the life nourishing nutrition of Full Strength.
With all the resolute certainty of Clint’s voice I urge you to get off the sidelines, stop waiting for the ball to come to you and get your ass all in the game of winning, of being a force for change in your country and world.
Step #1 is get your energy, clarity, focus and confidence back to peak levels. And there’s no better, more proven reliable place to start your resurrection than with the clinically proven, life changing, daily Full Strength Premium nutrition shake.
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