Shawn Phillips | Start Strong Monday

According to recent studies our fruits and vegetables are losing nutrient value at an alarming rate. One study (of many) from the University of Texas showed noticeable declines in 13 essential nutrients including protein, calcium, phosphorus, iron, riboflavin and vitamin C over the last 50 years. The declines ranged from 6% to 38%. And this drop goes for both the conventionally and organically grown.

In no way does that mean we should stop eating fruits and vegetables—what it says to me is that even a healthy diet may not be what you believe it to be. And when your body is deprived of essential nutrients you will be compelled to eat more. For most that eating more arises as craving for things that are less than healthy as I explained in Chapter 10 of Strength for Life, in “Cravings to Consumption to Freedom.” (for more on how Cravings to Consumption works for or against you, watch this video)

Nutrition Inspiration
The Nutrition Shake–which evolved from protein drinks–was specifically created to be nutrition rich or “dense.” That means they (should) deliver more nutrition per calorie than most any food. More nutrition, less calories = a good thing. A good nutrition shake is more than a simple protein shake—in that it contains protein and includes sustainable energy supporting carbohydrates, essential fats and a complete (preferably custom-tailored to needs) array of vitamins and minerals. In some cases even more.

In a class by itself, the premium nutrition shake, Full Strength over-delivers on all these baseline criteria and much more. It’s is the first and only meal-replacement shake intentionally engineered to out-perform most whole foods providing superior nutrition, sustained energy and lasting satisfaction.

With the highest quality array of micro-chilled whey protein isolate, the low-glycemic index carbohydrate source from the heart of eats, essential omega’s as well as chelated minerals, probiotics, fiber, 12 grams of glutamine and a vital boost of aminos to support the vital energy of body and mind, Full Strength provides the immediate performance boost of a supplement and the lasting satisfaction and energy of a healthy, balanced meal.

The Nutrition Shake Evolved
With all due credit to the roots from which Full Strength arose, this is an entirely new breed of nutrition that is breaking free from constraints, assumptions and limitations that have kept the nutrition shake within the relatively small circle of athletes and the fitness elite.

Anyone who lives a demanding life, who is seeking to gain their fitness freedom, who could benefit from more energy or more time, deserves to know that there is one nutrition shake that is truly delivering on the potential of this unique, progressive food; the integrated nutrition shake.

For far too long the mass-audience (no pun intended) has been bamboozled into believing that the low grade—liquid Oreo in a can—a mix of sugar, water and re-hydrated milk was a nutrition shakes. It’s no wonder people in this country are getting heavier not fitter.

That said, Full Strength is the only true premium nutrition shake but it’s not for everyone. It’s not intended to be as prolific as Starbucks…although like Starbucks, Full Strength is about a dollar more than the inferior imitations. The startling results that Full Strength has produced in University Studies and in the real world are best felt in the context of a demanding life.

If you just need a boost of protein, you can get by with an average tub-o-protein. If you’ve got all day to manage your eating or a personal chef you may not need it as desperately as most. And if you checked your body at the door before you hit puberty and wouldn’t know vibrant energy if you sat on it, you’d do just as well with any discount shake, so long as it’s not the Liquid Oreo stuff, it really doesn’t much matter for while you’ll prefer the taste of Full Strength (that’s a given, everyone does) but you’ll not get the full, felt energizing experience.

Until Next Week…

Stay Strong,

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