Collar-grabbing news, right? Apparently it is if it’s served free the day after the Super Bowl.
Here’s another headline: “Over 50% of Americans Skip Breakfast Daily.”
Still compelling?
Yet this is precisely what happens every single day: More than half of Americans lumber into the world sluggish from head to toe, having missed the most important meal of the day: Breakfast.
Without breakfast, your body dives into starvation mode. Many people contend that they don’t have time to eat. Others confuse skipping breakfast with a weight-loss strategy when the reality is the opposite; they’re actually slowing their brains, elevating stress, and slowing their metabolisms, thereby increasing fat storage.
Eating just “any” breakfast isn’t good enough. Starting the day with a bagel, doughnut, sweet cereal, or other refined carbohydrates can create a sudden burst of insulin causing blood sugar to drop. 
Balance is best. A balanced breakfast with lean protein, complex carbohydrates, and fiber revs you up for the day. Your body is at its metabolic peak in the morning so calories consumed early in the day are least likely to put on pounds.
Breakfast eaters think better. A Harvard Medical School survey found that children who ate breakfast had notable gains in academic and emotional function, better grades, attendance, behavior, and psychological test scores. Lest you think this is any different for adults; skipping breakfast has been shown to have a negative impact on mental performance all day.
No matter how you choose to fuel your strength, Start Strong with Breakfast. Research supports the sound advice Sesame Street has offered kids for nearly 40 years: A well-balanced breakfast is the only way to start a great day. When you start strong, you’ve set yourself on the course for success all day.
Until Next Week…
Stay Strong,
Shawn
PS: Now about that breakfast; you can order 2 weeks of Breakfast on Me! Request your
Full Strength Breakfast here
9. February 2009 at 5:57 pm
thank you shawn for the always insightful and always useful knowledge that you pass on. i LOVE breakfast and look forward to eating it every day. it’s the one meal i wish my wife would have more often. she’s getting better though…and i’m trying to support her; happy wife = happy life
12. February 2009 at 1:01 pm
* Boost their metabolism all day
* Show much higher focus, attention, and energy
* Perform better mentally and physically all day
What crap. Any scientific studies to support this? And I’m not talking testimonials.
17. February 2009 at 7:05 pm
Steve,
Thanks for your thoughts… appreciate the challenge.
Do you mean studies on eating breakfast as a means to elevate all of the above?
Pretty sure there was at least one referenced in the SSM, I’ll check. Certainly there are thousands of them. I’ve read hundreds myself. Including massive studies with school age children and adults. Heck, consider that even Frosted Mini-wheats is getting away with pumping that crap as a way to do all of the above. Certainly it’s a study backing that… not on them but a leap of a study.
As for Full Strength, yes, we have done a very, very exhaustive study on the impact of Full Strength over ten weeks. The results are extraordinary to say the least and rest assured this is not some “sort of kind of like a study.” This is a full blown, pear reviewed, published clinical study.
It’s this rock solid science which allows Full Strength to make very strong product specific claims–not the “ingredient based claims” like so many companies leverage to their benefit. Whenever you hear lines like, “In a study on some of the primary active ingredients in ____…” you know you’re dealing with a puppet show. Watch the TV and you will see that A LOT.
I could go on but I just want to say thanks. Good question. And I will come back with a flown blown walk through our science soon!
~ Shawn
18. February 2009 at 8:01 pm
My point is that adults can skip breakfast, begin their eating at noon, and do just fine.